Use lanolin after each feeding. This will help your nipples to remain supple and will reduce soreness and dryness. Keep the tubes around even after you have stopped using it on a regular basis.  Lanolin is good for many things besides just soothing your sore nipples.  Lanolin can help with a diaper rash, chapped . . . → Read More: Lanolin Is Great For Soreness From Breastfeeding