Life-Saving Devices

Best for Babes LifeSaving AdThe Best for Babes Foundation released a provocative new ad to coincide with World Breastfeeding Week, which took place from August 1-7 in 150 countries. We were so busy here at Mommy News & Views Blog with our own Breastfeeding Celebration that we didn’t have time to get the message out until now!

This is the 2nd in a series of ads designed to raise awareness and support breastfeeding. The first ad was a huge success and Best For Babes is looking for the same impact from this new ad.

Excerpt from the Press Release: “…The eye-catching ad is a visual pun with a serious message: Not only does breastfeeding save lives every day and in emergencies, but expecting moms need more help and to be better prepared to overcome insidious and systemic barriers to breastfeeding. The ad urges expecting mothers to find a support group, get expert lactation help, and choose hospitals and physicians that are truly breastfeeding friendly…The Best for Babes Foundation was established in 2007 to give breastfeeding a makeover by using mainstream marketing and branding to inspire, prepare and empower moms, and to reveal and remove the barriers that keep moms from achieving their personal breastfeeding goals, despite their best intentions. The Best for Babes Web site offers breastfeeding inspiration, help for moms who don’t want to breastfeed, a ground-breaking checklist for expectant moms, important information about navigating the “booby traps,” as well as opportunities to become involved…”

The ad text at the bottom of this ad reads:
Every day and in emergencies, breastfeeding saves lives. Planning on nursing? The right crew can make for smoother sailing. Get a support group. Get expert lactation help. Make sure your hospital, pediatrician, employer and insurer are doing their part to help you succeed. We’ll show you how at bestforbabes.org.

Do your part – help spread the word about breastfeeding and the Best For Babes organization!

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