A National Fitness Challenge to Urge America to Back Breastfeeding and Sweat for the Love of Moms and Babies!
Every year, millions of Americans donate billions to find cures for diseases via walkathons, 5ks, or similar events. Meanwhile, breastfeeding — one of the single most important preventative measures against infections, viruses and life-threatening illnesses for both babies and mothers – lags last in the race for funding. As a result, millions of moms suffer, struggle and are unable to meet their personal breastfeeding goals due to poor information, overwhelming barriers to breastfeeding, and a persistent lack of infrastructure. The toll on our nation’s health, economy and planet is staggering.
So, the Best for Babes Foundation and Breastfeeding USA have paired up to organize a nationwide, virtual fitness challenge to ensure that more mothers get individualized support and recognize and are able to overcome the barriers to breastfeeding and healthy infant feeding. The Team We’ve Got Your Back, Babe project (WGYBB) asks anyone who cares about the health and happiness of moms and babies to set a fitness goal, and work toward it.
So what is it? From now until August 31, everyone can register for Team WGYBB. Once registered, participants have until October 31 to complete a fitness goal. This can be anything from “go jogging three times per week” to “run an ultra-marathon” and everything in between. Some people choose to complete an organized event, others stick to personal fitness goals like integrating activity back into your week or logging a certain number of miles by the challenge’s end. Whatever you pick, this initiative wants you to meet this goal and feel good about it–the same way we want mothers to feel good about breastfeeding.
There are local teams around the country, but if there’s not a team near you, you can join the Virtual Team WGYBB!
Once you sign up, you’ll create a fundraising page to proclaim your having laid down the gauntlet for the Mother of All Causes. Participants are asked to raise at least $200, which all goes to Best for Babes and Breastfeeding USA to support their great work.
Along the way, team members will receive Motivational and Milestone Awards geared toward getting back in shape, like Halfway There and Heaviest Load Hauled during a workout. Best for Babes Champion for Moms Gabby Reece and other Best for Babes Celebrity and Elite Athletes will also be cheering and providing tips and tricks for Team WGYBB members. Everyone who meets their fundraising and fitness goal will get the Team WGYBB shirt and a swag bag.
A Mother’s Boutique is a proud sponsor of this great event, so you’ll notice our logo among the other swank prizes and swag bag contents–we’ll be packaging and shipping out the prizes!
To learn more about the fitness challenge, check out the press release here.