Bettina Forbes from the Best For Babes Organization says “The timing is incredibly important because of the Breastfeeding Promotion Act which has just been introduced to Congress by Rep. Maloney and Sen. Merkley. The bill would protect moms under the 1964 Civil Rights Act from being discriminated against for breastfeeding or fired for pumping at work. Yes, you can be allowed smoking breaks but not pumping breaks! It is also great timing because of healthcare reform which needs to include funding for the ounces of prevention right under our nose (literally).”
The ad is super cute and super provocative and all of us breastfeeding advocates are hoping it will get noticed by everyone – moms, employers and law makers!
Excerpt from the press release: “…the Best for Babes Foundation will launch a clever and provocative new ad campaign designed to change the public perception of breastfeeding and expose the “booby traps”–the myriad cultural and institutional barriers that keep moms from succeeding…The CDC recently found that only 40% of new moms achieve their personal breastfeeding goals, and only 12% reach the minimum six months of exclusive breastfeeding recommended by the American Academy of Pediatrics. Forbes and Rigg invite the media and the public to dig deeper into the reasons why women are throwing in the towel within days or weeks, and stop blaming mothers…”
This ad text at the bottom reads:
Breastfeeding boosts your bank account and your baby’s immune system, saving you on hospital bills, doctors’ visits, medicine, and missed days of work. It could also save billions on health care costs. Are your hospital, physician, employer, and insurer doing their part to help you succeed? Let us help you find out at bestforbabes.org.
The Best For Babes Foundation expects this ad to appear on billboards and buses in the near future. Keep your eyes out and help spread the word about this incredible foundation and their great ad campaign! Read the entire press release here: Best for Babies Gets Bold.
[…] by doulamama1 on June 24, 2009 This article discusses a new breastfeeding campaign. I think it’s awesome and very well […]
Pretty nice post. I just found your site and wanted to say
that I have really liked browsing your blog posts. Anyway
I’ll be subscribing to your blog and I hope you write again soon!
Very well said Judy! I am soooo excited about Best for Babes – it is going to go BIG!
Wendy
Wendy Armbruster Bell’s last blog post..June Carnival of Breastfeeding Breastfeeding Hats YES! Nursing Covers Uh Not So Much
I love this idea! It’s SO true. It sad that the only way we can get through to people about the importance of bfing is through their pocketbook but if it works then two thumbs up! Great blog!
Amanda
Amanda Wilmering’s last blog post..
I haven’t seen the magazine as of yet. I’m currently nursing my twins.. It was hard at first (since I was used to only one at a time) but was so worth it.